TARRA & JEROEN
Two senior perspectives on the same business
Stravus is a boutique executive consultancy led by Tarra and Jeroen van Amerongen. We help growing, multi-product businesses connect customer experience, operating models and the practical choices needed for their next stage.
Tarra van Amerongen
Design and Business Transformation Leader
Tarra connects business strategy, design and delivery to help growing businesses turn ambitious ideas into products customers can use and value.
Her career began in digital transformation and strategy, shaping her belief that design should help businesses make better decisions and get ideas built and launched. Her experience spans corporate, consulting and studio environments: SVP Design at Xero, VP Product and Design APAC at Thoughtworks, and leadership roles at Atlassian, ustwo, ANZi and Fjord, alongside earlier work at CommBank and BCG Digital Ventures.
At Stravus, Tarra brings that perspective to growing multi-product businesses, connecting business direction to the customer experience and the work needed to deliver it.
She has also taught and facilitated design and innovation programmes through UTS, AFTRS and the Australia Council, helping others put design into practice.
In 2025, she was named User Experience Leader of the Year at the Women in Digital Awards.
Jeroen van Amerongen
Business and Operating Model Leader
Jeroen has been a founder for more than a decade, running his own consulting business in digital asset advisory and building products. He brings the perspective of someone who has made the trade-offs himself, alongside consulting, product and operating-model experience.
His career includes Capgemini from 2005 to 2015, crypto strategy work at Stake in 2021–2022 alongside its Australian and US equities businesses, and work as Product Owner and Interim CEO at Capital Wallet in 2024 across APAC and Europe.
Work with both of us
Tarra and Jeroen shape the engagement together. You work directly with us at the diagnosis, design and executive decision touchpoints agreed in your proposal. We bring complementary perspectives to the same problem rather than handing it from one discipline to another.
These credentials describe our individual career experience. They are not presented as Stravus client engagements or employer endorsements.
Explore how we help or visit Case Studies.
The thinking behind the work
The Return of the Roaring 20s and the 8S framework inform the way we look at business change. They support the investigation; the starting point is the decision your business needs to make.